A sample sales letter for a book seller.
Someone once said that words are cheap, but he obviously did not know what he was talking about. A poorly written letter to a business associate, potential customer or dissastisfied user can be extremely costly.
Our publication, "How To Improve Your Image Through Writing", offers the reader the opportunity to compare the good letter with the bad, to put himself in the place of the recipient and judge for himself, the kind of reaction he would have on receiving that type of correspondence.
We are so confident that you will enjoy our publication, that we are offering to you the opportunity to inspect and read, if you like, this book for 10 days prior to making your commitment to either purchase or return it to us.
By returning the enclosed card, we will mail your copy of "How To Improve Your Image Through Writing" to you immediately. Do not send any money. If you decide to keep this book after 10 days, we will bill you for the purchase.
Please fill out your card today.