The book 99 Ways to get Website Traffic details various means of flooding your website with traffic. The first part of the book provides free assistance to such an endeavor. The first way is to place share buttons on the site that allows others to share content. Further, the owners of the site may delve to give content for free to visitors on the site as well as using plug-ins that allow visitors to tell their friends. Mick Macro further contends that site owners can send articles to visitors with email lists, using RSS feeds and commenting on popular blogs. Site owners may also invite guests to post on their blogs or post to others as site guests.
Backlinks are also vital ways to attract traffic and Macro indicates that they help make external links revert back to the website. In addition, site link exchanges could help attract other links as well as torrent uploads of great content that attract new visitors. Pings are also indicated to attract people to the sites, being characters that signal search engines the existence of your page. Users may also benefit from reviewing others’ content, using long key-words as well as hub-pages that assist in publicizing content on their websites.
The book further indicates that site owners may utilize free blog sites that they can post content and use Ask / Answer sites such as Yahoo answers and providing links to their sites. Macro also provides an easy way of making and using podcasts, adding that such avenues are simple to use and publicize. He also emphasizes on the use of social sites like Facebook and Twitter, where information is accessed by many people who then visit the sites. Other strategies involve the use of YouTube videos and submission of the website to the traditional directories that are still used by many people to get information.
The author also advocates for the use of forum signatures that allow individuals to link their websites to their forum signatures, which repeatedly yields good outcomes. Mick Macro also advices on the use of PowerPointslide-shares for promoting content as well as press release sites that are global means for publicity. He also points to the popular concept of Search Engine Optimization as an innovative strategy to getting noticed on the internet and asserts that it is crucial to update content often to maintain validity. Interestingly, the book emphasizes on offline promotion strategies like bumper stickers to popularize their sites or even give free contests to visitors on their sites in order to attract others.
Insights are provided in the book for using Pinterest, a new site that individuals can post their products, while visitors to such sites vote for them. It is also noted that dynamic content on sites is more preferred compared to static ones because people love dynamic information. Macro also stresses on sites such as Google+ and LinkedIn as well as Google keyword tools that make it easier for searchers to access your website. He emphasizes on developing Do-Follow Back Links that allow traffic to multiply on the sites.
The other half of the book begins with the advocacy of social bookmarking sites such as Stumble-Upon, which allows individuals to ‘like’ and popularize pages when new visitors ‘stumble’ on the sites. The users may also start controversies on their websites, although it is crucial to make the sites user friendly to visitors. Macro indicates that popularization may also entail sending emails to people to let them know your site and also enable users to bookmark your site. It is however crucial that individuals plan on the content they deliver and initiate chain reactions that enable a single stunt to duplicate on multiple sites.
The author specifies that individuals may also create product and promote them on the sites, whether they are free or paid for. They could also utilize free classified Ads or be engaged with Niche communities such as forums, groups or blogs that are relevant to the content provided on the site. Social bookmarking is also presented by the author, where people vote for pages or contents and thereby popularizing them. The site owners may also attract traffic by attending interviews in the media and telling people to share their blogs or using image tags on the sites.
Macro emphasizes on constant enhancement of the sites, indicating that it should be a priority of site owners. In addition, mini-courses may be developed, which act as email auto-responders that are easy to create and manage. Further, it is crucial that individuals comment on other people’s content and engage in online groups to get noticed. The author asserts that it is crucial to post content on current events and constantly sharing that content on all other sites.
Macro highlights various sources of traffic from way number seventy-eight, which emphasizes on the use of expired domain traffic which is recognized as an easy and cheap way of attracting traffic. Entities may also use Cost-Per-View advertising through various companies that charge low rates for advertising. The book also indicates the aspect of Facebook marketing by buying ad spots on the site, video publicity or even network pop-ups that attract the attention of visitors to the network. Interstitial ads can be used by other site owners, with visitors having the option to view them or skip to the content they were searching. In addition, mainstream, media such as newspapers and TV’s may be used to popularize the sites.
The final ten ways begin with buying text links, which allow individuals to advertise on a part of other popular websites. Further, content advertisers may conduct social media buying by acquiring followers, fans and subscribers as well as advertising on other forums. The author also challenges readers to buy Fiverr gigs because they have credible returns or paid blog posts that will provide traffic if they are conducted prudently. The content providers may also rent email lists or purchase links on various YouTube videos as well as placing adverts on ‘Thank You’ pages of other people. Finally, Macro indicates that incorporation of ideas in the book will lead to increased traffic and boost the online performance of content developers and provides ‘bonus packages’ to manage the traffic.